1) What is your business?
High Tea - An English style tea shop.
2) Describe your business in one sentence
A company serving English style afternoon tea and cakes, in an old fashioned English setting.
3) Who is your target audience?
Foreign English people abroad in America missing the traditions of home, anyone who has visited and experienced the tradition, and just anyone who is interested in experiencing it. Looking to cater especially for brunch/lunch time dates, reading groups, ladies who lunch events etc.
4) Who are your competitors?
Any cafe’s near by! And also oxford exchange.
5) What makes them better/worse than your product/service?
Oxford Exchange offers a great service, however I would make mine more English. For example upon having their afternoon tea, it was lovely but nothing like one in England. I would ship in ingredients that I could from the UK to make it as authentic as possible. The layout and surrounding would also be more British. I would try and take the American spin off of things, something I have not found a restaurant, pub, or cafe do yet in the US.
These following questions might seem silly, but their purpose is to help generate ideas.
1) How do you want your image to be seen in two years?
I would like to be seen in two years as a reliable, high class cafe. I want to be a place you can rely on to always serve top quality products, with high customer services levels.
2) If your company was an animal, what animal would it be and why?
My company would be a Swan. This is because they are both elegant and reserved. They do not show off like a peacock, but are simple and elegant.
3) If your company/brand was a person, who would it be and why?
Kate Middleton (cliche I know!) but she seems to embody the company. She is not originally royal, but yet manages to embody everything you imagine as royal. She is beautiful and elegant, and also fun and smiley. I would not want my company to be seen as too upperclass or too formal for the average person, and I think Kate is a good person for this!
4) If your company/brand was an object, what would it be?
A China Tea cup. The tea cup however would have a none match saucer. The style I would go for would be a vintage teacup, where all the tea cups and saucers are elaborate, but non matching.
5) If your customer was a cartoon character, who would it be?
Marianne Thornburry - Wild Thornburrys. Although seen as disciplinary, I think she is still a good example of an upper class woman, living a life style that does not match this!
