I chose to keep my design a lot more simple than many of the sketches I originally created. When experimenting. I also found creating a tea cup that was not full complete lines created more of the sort of image I was looking for. I felt the incomplete cup and the hit of a saucer made the image look more elegant. I chose to use a gold color because i also felt that this was elegant and perhaps a color-scheme i could carry on within the shop maybe on the napkins etc. I experimented with a lot of different fonts, first starting with one classically more elegant in more of an italic calligraphy style, however i found this did not work as the text needed to contrast the lines of the cup and the swirls of heat so as not to simply blend i. This text i chose was easy to see upon zooming out, and with the gold outline on the black still kept it elegant in an old fashioned text. Inside i chose to place traditional afternoon tea shop, which although is small and cannot be seen upon zooming out, specifies exactly what the company is should a person choose to look more closely. Finally the last thing i added was the swirls of steam. The logo did not look complete with writing over the cup, it needed something above the writing to bring it together. At this point i looked up a lot of tea shop logos, and almost all of them seemed to have a hint of some sort of steam so i played around with swirls in all shapes and sizes to find ones that worked. originally the swirls aimed outwards, however i found when they swirled inwards it brought the picture together. The swirls brought the logo together and added a further elegant touch. when putting it together i found that making it less swirled and less hectic and italic was actually more elegant. overall i was happy with how my logo turned out, and i think it gives off the theme and feeling i was looking for.
